Mid Essex Hospitals Charity have Asda shoppers in South Woodham Ferrers to thank for a £500 donation from the supermarket giant.
Broomfield Hospital’s Blossom suite, which supports families who have suffered baby loss, was nominated by Jenny Couchman as one of the three charitable causes the supermarket should donate to as part of their green token giving programme.
Asda shoppers then had to drop their green tokens into boxes as they left the supermarket, with the Blossom suite – the most popular cause - being awarded £500, and two other charities given £200 each.
Each year Asda gives over £1.4m to charities nationwide through the scheme.
The Blossom suite is run by bereavement midwife Tabitha Stuthridge. She said plans to use the money were already in place.
“It’s great, thank you to all the shoppers who chose us and to all of our families who rallied round. At the moment we’re aiming to pilot a counselling service so the money will go towards kick-starting that. Hopefully we’ll be able to offer that regularly as there is a big waiting list for the counselling services and we want something that’s specific to baby loss that the parents won’t have to wait eight months to attend.”
Charlotte Jefcoate, fundraising coordinator for Mid Essex Hospitals Charity, collected the cheque from Mandy Wood, customer trading manager at Asda’s South Woodham store.
Charlotte said: “I’d like to thank Asda and all the shoppers who gave us their green tokens. The money goes to a great cause and it’s great to meet businesses out in the community who are supporting the charity. I’d also like to say a big thank you to Jenny for nominating us. Tabitha and her team deserve the funds for the incredible work they do.”